Visit website: www.rakutenready.com
Overview
With a team of three, we executed a top to bottom rebrand inclusive of market research, renaming the company, messaging/positioning and working with an agency to determine the right look & feel. I was brought on to lead as the Head of Brand Marketing.
Solution
We rolled out across multiple channels with the following outcomes:
👍
Market Research
🔎
Go-To-Market Strategy
🎙
Brand Development
📨
Website Strategy
🌐
Media & Event Strategy
Brand Guidelines
Visit brand guidelines: www.brandpad.io/rakuten-ready-brand
Print Advertising
Outcome
I led a full market rollout across all channels with the following outcomes:17M
Media Impressions
72%
Increase in web traffic
6%
Increase in unaided brand awareness (16% to 22%)
$34M
Worth in marketing-sourced sales opportunities
In the Press