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Overview

Based on the IAB Europe’s open-source Transparency and Consent Framework, Quantcast developed Quantcast Choice a consent management platform (CMP). This would enable publishers, advertisers, and other website owners to source consent to use consumer data to measure activity on their sites and recognise and deliver relevant advertising and online content, while staying compliant with GDPR.

Solution

As the Product Marketing Manager, I oversaw and delivered the following solutions:

Outcome