Quantcast

Creating solutions for Brand Marketers

Historically, Brand advertising has been bought based on reach & frequency, which is very difficult to do programmatically and hard to measure. We created a solution that could solve this problem.

Visit website: www.quantcast.com



Overview

We created brand solutions that enabled buyers to get the reach & frequency needed against their target audience, while also providing them with the superior accuracy and scale they've come to expect from direct response advertising.



Solution

Working with product & engineering, we created solutions that enabled buyers to get the reach & frequency needed against their target audience, while also providing them with the superior accuracy and scale they've come to expect from direct response advertising.

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Market Research

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Go-To-Market Strategy

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Sales Collateral & Training



Outcome

I led the go-to-market plan for new a brand solutions suite including development of strategy, product positioning, messaging, and content. I also developed sales materials to aid a global sales organization resulting in increased awareness and adoption of brand products. Finally, I rolled out multiple beta products: frequency management, audience insights, brand safety, and 3rd party audience measurement & validation

32%

Year-over-year increase in brand revenue